Last week Facebook announced their IPO. I learned that Bono is going to make close to 1 billion. I learned that people hate the new timeline and the security and privacy commission has been asked to investigate it. I learned that Facebook is sitting on a ton of cash. But most importantly, I learned that 85% of its revenues come from advertising.
I’ve never noticed the advertising – it’s like I have a hole in my peripheral vision where the ads appear. But with this impending IPO I got curious…just who does Facebook think I am? The ads on Facebook are targeted to demographics: age, gender, location and probably to keywords from comments you’ve made, how you’ve captioned your pictures etc. I thought that maybe the ads would reveal something about myself…a fun and interesting experiment and so much cheaper than psychotherapy.
But not flattering!
Today Facebook thinks that I should buy a ravine lot in Ajax Ontario. They also want me to learn Angelina Jolie’s weight loss secrets, buy a “dress to impress,” attend a free webinar on KY brand personal lubricant, and then apply for debt-relief counselling. They also want me to buy a gel cooling pad to sit on.
Yep. That’s right. They think I am a dowdy fat suburbanite with hemorrhoids, a mountain of consume debt and a poor sex life.
Zuckerberg you can kiss my fat dowdy suburban ass! Mind those hems tho, they might not be too attractive.
Who does Facebook think you are?